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View Full Version : Wolverine Sells Over 20% on Blu-ray



The Butcher
09-26-2009, 11:23 AM
Source: blu-ray.com

20th Century Fox has revealed that for their recent home video release of 'X-Men Origins: Wolverine', over 20% of all units sold were on the Blu-ray format, with some retailers reporting up to 25%. This not only beats the industry standard average of 12.5%, but also becomes Fox's best performing Blu-ray title, eclipsing the Blu-ray release of 'Quantum of Solace'.

Additionally, Fox has revealed that their IMDB.com BD-Live feature was accessed more than any previous Fox BD-Live feature.

As the first summer blockbuster title, 'Wolverine' is seen by the industry as a good indicator for Q4 sales. In response some retailers are increasing their allotments of upcoming titles (such as 'Transformers: Revenge of the Fallen') in anticipation of brisk Blu-ray sales.