The Butcher
10-19-2009, 07:34 PM
According to a new study by NPD Group, 66% of people who buy a PS3 are using the devise to play Blu-ray movies, a number which not changed since a similar poll was taken August 2008. When comparing the console to the PS2, which general accepted as having greatly accelerated the adoption of DVD, the PS3 has a higher level of adoption for use of the new media.
Russ Crupnick, an analyst for NPD, comment, "Most PS3 people think of it as a gaming device, but there is a reasonable level of awareness and intended use for Blu-ray."
When Sony dropped the price of the PS3 last month, it was meant to make the popular game console more appealing to casual gamers. It seems to have worked, as PS3 sales continue to grow as we get closer to the holiday season. What has yet to be seen is if casual gamers will be as quick to adopt a high definition movie format. If Sony can maintain the excitement of Blu-ray with the new PS3 crowd, Blu-ray sales could see significant increases over the next few months.
Russ Crupnick, an analyst for NPD, comment, "Most PS3 people think of it as a gaming device, but there is a reasonable level of awareness and intended use for Blu-ray."
When Sony dropped the price of the PS3 last month, it was meant to make the popular game console more appealing to casual gamers. It seems to have worked, as PS3 sales continue to grow as we get closer to the holiday season. What has yet to be seen is if casual gamers will be as quick to adopt a high definition movie format. If Sony can maintain the excitement of Blu-ray with the new PS3 crowd, Blu-ray sales could see significant increases over the next few months.